Johnson and Johsnon / Completely Delusional

The side of a box of Q-Tips outlines 4 suggested uses for the product...
First Aid, Baby Care, Household and Electronics...Not a single mention of ear-cleaning...

As they suggest on the package, I visited their web site and there found another site for a variety of other uses - no mention of ear cleaning - they do mention that i can create a masterpiece or touch up other works of Art, but not a single mention of getting the nasty build up of wax out of your ears....

I think Johnson and Johnson is now up there on the list of most delusional companies - right up there with the folks from EZ Wider, who are out there pitching their product for use with tobacco.

My Spam Folder

Not sure why, but decided to go through my gmail spam folder to see what type of stuff was getting caught in there...

First of all, the amount is staggering, 3 or 4 spam emails an hour....

And in some cases, the inclusion of text link advertising is creating interesting juxtaposition...In the above picture, Forbes (and to lesser extent Apple), is associated with an email of questionable content...

In this example, ESPN has some prime time placement in this incredible email announcing some really aggressive pricing for viagra...(is 1.53 a pill a good price?)

Wonder how carefully marketers are keeping an eye on this...while the truth is that most people aren't reading this stuff, something tells me that ESPN and Forbes are still paying for it.

I made it to Playboy - My parents were so proud!!

Back in 1986 and 87, I attended Univ. of Miami in Florida...
While Miami was promoting its academic programs as being on the rise, it didn't stop Playboy Magazine from visiting the campus and naming it the # 1 party school in the country. What that meant for me, is that a photographer from Playboy attended one of our frat parties, and lo and behold, I ended up in the October 87' mag....

Social Networking Ad Inventory - Doody or Booty?

Lots of people are quick to get on the "Social Networking Inventory Sucks" Bandwagon, see one example from Jason Calacanis here, but i think you need to be careful about throwing in facebook to that same bucket....i recently added the mytracker app to facebook, which sucks up the songs i'm listening to on itunes and includes them in my profile so my friends can see what i am listening to....You can see a screen shot from my profile that indicates Ben Harper has been played 6 times, and is actually number 4 on my list of top plays....




When i logged in today to facebook, i was served a Ben Harper concert ad, which totally caught my eye, and had it not, for some unknown reason to me, rotated out without my refreshing the page, i would've actually clicked to find out more info.....

So when posed with the doody or booty question, I believe that there's a treasure trove of valuable inventory out there, and in between cows and sheep being thrown across the ether and college kids posting pix of their roommates puking, there too are real consumers waiting to be messaged to, and an opportunity for marketers to reach them.

Luke's First Music Vid

Luke had a pretty good time playing with the piano this past weekend....in addition to playing with the keys and knobs, he vomited on it about 3 times....TOTALLY reminiscent of pigpen from the grateful dead....

Star Man

Dave Starman, one of my friends from Rockaway is working for CSTV as their hockey color analyst ...you can check out one of his videos here..

a long time ago, dave and i actually played hockey on the same team, "the belle harbor bullets", you can see our team picture here...along with an article that appeared in our local paper in february 1981..

Babies on the Brain? (aka my dumbass move of the week)

Cleaned my dining room table with Baby Oxyclean last night....Think i may need a vacation, but in my defense the bottles do look pretty similar